Assessment & Research works to increase assessment skills of SAEM/AISS personnel through training, consulting, and collaboration.

Our mission is to provide Student Affairs and Enrollment Management with an innovative resource to encourage the integration of assessment into unit goals, planning and daily practice by facilitating the education of personnel, collaborating in the practice of assessment and serving as a hub for assessment information and activity.

Assessment and Research Services:

  • Training: facilitate educational opportunities to increase assessment knowledge and skills
  • Consultation: deliver individualized recommendations and resources for unit and program assessment
  • Data Analysis: transform data into actionable-insights through analysis and interpretation
  • Communication Plan: co-design effective communication strategies to share assessment findings
  • Resource: serve as student affairs assessment and research content experts


Assessment Institute Overview

The Assessment Institute is a new divisional initiative led by the Office of Assessment and Research and members of the Assessment Coordinating Council. This year-long program seeks to provide professionals and graduate assistants within the division an opportunity to develop assessment knowledge and hone their skills in conducting outcomes assessment. This new opportunity will provide staff and graduate assistants with the opportunity to engage in an interactive learning environment that will blend both instruction and the application of newly acquired assessment skills.

Upon completion of the Assessment Institute, participants will be able to:

  • Identify the knowledge, skills and tools needed to perpetually assess programs and services
  • Perform outcome-based assessment
  • Effectively communicate findings
  • Develop strategies and plans to overcome barriers to performing assessment

For additional information on the Assessment Institute, review the Assessment Institute Schedule and Modules


Assessment & Research, with assistance from the SAEM/AISS Assessment Coordinating Council, is pleased to host or support a variety of assessment workshops and trainings.


The following tools contain resources and templates to help you prepare, conduct, and communicate your assessment project. Please contact Assessment & Research to meet with members of our team for one-on-one or unit-level consultation.

Assessment Cycle 
Assessment Cycle Use this framework to implement systematic and ongoing assessment of learning and programs.

Writing Outcomes
Student Learning Outcomes Write measurable and useful student learning outcomes using the A-B-C-D method with Bloom’s Revised Taxonomy.

Grant Development
5 Steps to Grant Writing Ease Adopt the F.U.N.D.S. (Fit, Unite, Narrative, Dedication, Submission) strategy to support your grant development efforts.

Data Collection Consider methods of data collection for your assessment project.

Inclusive and Functional Demographic Questions Use demographic questions which support inclusivity, intersectionality, and quantitative methods.  

Rubrics Develop your own rubric or use available templates to measure intended outcomes.

Survey Administration If a survey is the right assessment tool for you, implement these survey distribution strategies to determine your sampling method and increase response rates. 

Student Survey Guidelines Request form and process to administer a survey to University of Arizona students. 

Focus Group Template Use these resources to create a consent form for student participants and formulate a script with guided questions for your focus group facilitation.

Communicate Findings
Reporting Methods and Products Tailor the communication of your assessment results to your audience using this matrix of options.

Data Collection Mechanisms

Campus Labs is the leading platform and service provider for assessment in higher education providing specialized, comprehensive assessment programs that combines elements of data collection, reporting, organization, and integration to assess both in and out-of-the-classroom student experiences. Contact Contact Assessment & Research for account creation and training information.

The SAEM/AISS Fantastic Facilitators are volunteer group of trained SAEM/AISS staff who serve as focus group facilitators.


A culture of evidence involves a commitment and practice among SAEM/AISS professionals to demonstrate the impact and outcomes of their programs and services on student success. Data provides SAEM/AISS the opportunity to communicate its effectiveness in assisting the institution in achieving its goals and fulfilling its mission. Data Byte, formerly Back Pocket Data, and assessment reports are just a few ways in which SAEM/AISS demonstrates a culture of evidence and good practice.


Data Byte, formally Back Pocket Data, is an electronic communication series distributed regularly during the academic year that narratively and visually depicts the impact and outcomes of a program and/or service in a concise manner. This form of data-driven reporting demonstrates a culture of evidence and allows for explicit connections to be made between the work of the division and the institution’s strategic plan, as well as mission and vision.

Data Byte

Campus Health Services Leads Nation as Top Ranked Program (March 2018)

Freshman Student Retention Continues to Rise with Support of First Year Programs & Services (February 2018)

Supporting Student Well-Being through Legal Services (January 2018)

Learning Outcomes Maximized among Engaged SALT Center Students (November 2017)

Student Engagement Supports Career-Readiness (September 2017)

UA Online: Advancing Undergraduate Enrollment Growth with Distinguished National Recognition (April 2017)

Transfer Enrollment Gains Supported by Enhanced UA Transfer Services and Experiences (March 2017)

UA Campus Pantry: Combating Food Insecurity among Students (February 2017)

UA Students Pursue their Purpose with 100% Engagement (January 2017)

Access and Retention of Native American Students is on the Rise (December 2016)

Pathways of Student Involvement that Maximize First Year Retention (November 2016)

UA Health Promotion and Preventive Services: Alochol Use among UA Students is Decreasing (October 2016)

Residence Life: Engaging and Supporting the First Year Student Experience (September 2016)

Campus Recreation Participation Supports Students' Well-Being and Retention (April 2016)

Supporting Students' Career and Graduate School Readiness (March 2016)

Peer Learning Engagement Supports UA Student Retention (February 2016)

Blue Chip Leadership: Supporting Freshman Retention and Student Engagement (January 2016)

Early Academic Alerts: Timely Indicators for Targeted Student Interventions (November 2015)

Scholarships and Grants on the Rise among UA Undergraduates (October 2015)


Office Location:

Student Union Memorial Center

3rd Floor, Rooms 317 & 319

Mailing Address:

Administration, 402

PO Box 210066

Tucson, Arizona 85721

Fax: 520-621-3766

Marla A. Franco

Executive Director, Assessment - Research and Grant Development



Associate Director, Assessment - Research and Grant Development



Senior Analyst, Assessment - Research and Grant Development



Grant Development